Music News
June 04, 2002
Hot CDs Explicitly Advertised!

Hey kids! Now you'll be able to recognize which CDs are the hottest (you know the ones -- the ones your parents wouldn't want you to have) because they will be clearly labeled!

Cool parents will be able to demonstrate their flexibility by purchasing such discs, in large numbers, for their insecure teenagers, while big businesses can rest assured that they will be better insulated from (those nasty) occasional suicides.

See the Wall St. Journal piece by Yochi J. Dreazen:
BMG Records goes out on a limb with detailed parental warnings -- Explicit content to be noted on albums, advertising.

Acting voluntarily, BMG plans to place new advisory stickers on certain albums, specifying whether they have violent content, sexual content, strong language or some combination of the three, officials say. BMG plans to include the more-detailed warnings in advertising, including television, radio, print and online ads for the albums concerned...

...BMG officials say they are sensitive to concerns that warning stickers, or ratings, could crimp artistic expression by making it easy for retailers and consumers to shun music they deem offensive. "There is definitely a need to balance the preservation of free artistic expression with the need and desire to address consumers' concerns that the labels didn't tell them enough information," says LaVerne Evans, BMG's senior vice president and general counsel. "We feel that these new labels do that."

Of course, parental warnings often have a way of helping sales, by turning an album into forbidden fruit and making teens want to hear it. And many albums and CDs that have been edited to remove explicit content, and are labeled accordingly, haven't sold well.

Posted by Lisa at June 04, 2002 01:20 AM | TrackBack
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